{"id":6536,"date":"2025-04-07T19:36:03","date_gmt":"2025-04-07T22:36:03","guid":{"rendered":"https:\/\/dinem.usach.cl\/?p=6536"},"modified":"2025-04-07T19:37:44","modified_gmt":"2025-04-07T22:37:44","slug":"redciclach-tecnologia-e-innovacion-al-servicio-del-reciclaje","status":"publish","type":"post","link":"https:\/\/dinem.usach.cl\/index.php\/2025\/04\/07\/redciclach-tecnologia-e-innovacion-al-servicio-del-reciclaje\/","title":{"rendered":"Redciclach: Tecnolog\u00eda e Innovaci\u00f3n al Servicio del Reciclaje"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6536\" class=\"elementor elementor-6536\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-627a188d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"627a188d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c805d23\" data-id=\"c805d23\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-56bc33a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56bc33a7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-312acb99\" data-id=\"312acb99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79167d11 elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"79167d11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0ffcfb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f0ffcfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nacido en el programa <a href=\"http:\/\/despega.usach.cl\" target=\"_blank\" rel=\"noopener\">Despega Usach<\/a> y con el apoyo de la <a href=\"http:\/\/innovo.usach.cl\" target=\"_blank\" rel=\"noopener\">Incubadora de Negocios de la Universidad de Santiago<\/a>, Innovo, <\/span><i><span style=\"font-weight: 400;\">Redciclach<\/span><\/i><span style=\"font-weight: 400;\"> es un emprendimiento universitario que est\u00e1 revolucionando la gesti\u00f3n de residuos mediante el uso de tecnolog\u00eda e innovaci\u00f3n.<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Roberto Pe\u00f1a<\/strong>, CEO de <\/span><i><span style=\"font-weight: 400;\">Redciclach<\/span><\/i><span style=\"font-weight: 400;\">, explica el origen de esta innovaci\u00f3n: <em>\u201cNos dimos cuenta de que pod\u00edamos dotar de tecnolog\u00eda a diferentes contenedores de reciclaje para levantar datos en tiempo real y entregar incentivos, siguiendo el modelo de pa\u00edses desarrollados que han promovido una cultura sustentable gracias a la tecnolog\u00eda\u201d<\/em>. Esta visi\u00f3n se tradujo en la creaci\u00f3n de los Inkys, contenedores inteligentes que no solo facilitan el reciclaje, sino que tambi\u00e9n recompensan a los usuarios.<\/span><\/p><p><span style=\"font-weight: 400;\">Cada <strong><em>Inky<\/em><\/strong>, explica Pe\u00f1a, fue dise\u00f1ado para parecerse a un \u00e1rbol, simbolizando c\u00f3mo se nutre de los envases reciclables. Adem\u00e1s, fueron equipados con pantallas t\u00e1ctiles y sensores que facilitan la interacci\u00f3n con los usuarios.<\/span><\/p><p><span style=\"font-weight: 400;\">Desde ese comienzo, el crecimiento y posicionamiento de <\/span><i><span style=\"font-weight: 400;\">Redciclach<\/span><\/i><span style=\"font-weight: 400;\"> ha sido sostenido y con gran \u00e9xito en el tiempo. Gracias al respaldo de Innovo, esta startup ha accedido a financiamiento clave, como el fondo SSAF (Subsidio Semilla de Asignaci\u00f3n Flexible) y el programa Startup Ciencias, logrando apalancar m\u00e1s de 200 millones de pesos para el desarrollo de su propuesta de valor.<\/span><\/p><p><em><span style=\"font-weight: 400;\">\u201cLa tecnolog\u00eda desarrollada por <\/span><span style=\"font-weight: 400;\">Redciclach<\/span><\/em><span style=\"font-weight: 400;\"><em> permite recopilar datos en tiempo real, lo que resulta clave para que empresas, instituciones y municipalidades tomen decisiones informadas para mejorar sus pol\u00edticas p\u00fablicas, gestionar residuos de forma eficiente y optimizar sus esfuerzos en reciclaje\u201d<\/em>, explica Roberto Pe\u00f1a.<\/span><\/p><p><span style=\"font-weight: 400;\">Por ejemplo, en centros comerciales y supermercados, los sistemas de <\/span><i><span style=\"font-weight: 400;\">Redciclach<\/span><\/i><span style=\"font-weight: 400;\"> permiten que las personas acumulen puntos y obtengan descuentos en sus compras. <em>\u201cEn este punto, por ejemplo, se reciclan m\u00e1s de 1.000 envases al mes, con m\u00e1s de 500 personas participando activamente\u201d<\/em>, comenta Pe\u00f1a desde uno de los Inkis instalado en el Mall Plaza Ega\u00f1a.<\/span><\/p><p><span style=\"font-weight: 400;\">Con esta propuesta de valor es que el impacto de <\/span><i><span style=\"font-weight: 400;\">Redciclach<\/span><\/i><span style=\"font-weight: 400;\"> ha sido ampliamente reconocido, tanto a nivel nacional como internacional. Asimismo, ha desarrollado alianzas estrat\u00e9gicas con empresas como WOM, con quienes lanzaron la campa\u00f1a CTRL+ALT DONAR, y con Tottus, promoviendo la cultura del reciclaje mediante sistemas innovadores.<\/span><\/p><p><span style=\"font-weight: 400;\">Redciclach, adem\u00e1s, ha sido reconocida en m\u00faltiples ocasiones por su innovaci\u00f3n y compromiso con la sostenibilidad. En 2020, fue destacada en los Premios Latinoam\u00e9rica Verde, considerados los &#8220;Oscar del medioambiente&#8221;, alcanzando el puesto 24 en la categor\u00eda de Ciudades Sostenibles. M\u00e1s recientemente, en 2024, obtuvo la menci\u00f3n especial en el Premio Internacional MetaRed TIC por su proyecto &#8220;Redciclach Smart Campus: Reciclaje con contenedores inteligentes en la Universidad de Santiago de Chile.<\/span><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-3809 size-large\" src=\"https:\/\/innovo.usach.cl\/wp-content\/uploads\/2025\/04\/Captura-de-Pantalla-2025-04-07-a-las-17.53.46-1024x574.png\" alt=\"\" width=\"1024\" height=\"574\" \/><\/p><h3><b>Educaci\u00f3n y Futuro\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">El enfoque educativo es otro pilar clave de Redciclach. La startup ha desarrollado campa\u00f1as y capacitaciones para fomentar la educaci\u00f3n ambiental, permitiendo que empresas e instituciones educativas implementen sus sistemas para promover el reciclaje y ofrecer beneficios para trabajadores y estudiantes.<\/span><\/p><p><span style=\"font-weight: 400;\">Adem\u00e1s, los usuarios que reciclan a trav\u00e9s de los contenedores inteligentes pueden conocer su impacto ambiental, recibir reportes personalizados sobre sus h\u00e1bitos de reciclaje y acceder a incentivos y premios, fortaleciendo as\u00ed una cultura ambiental activa y responsable.<\/span><\/p><p><span style=\"font-weight: 400;\">Mirando hacia el futuro, <\/span><i><span style=\"font-weight: 400;\">Redciclach<\/span><\/i><span style=\"font-weight: 400;\"> se ha propuesto instalar 1.000 m\u00e1quinas en Chile y expandirse a otros pa\u00edses de Latinoam\u00e9rica, con el fin de impactar positivamente en empresas, espacios p\u00fablicos, escuelas y universidades.<\/span><\/p><p><span style=\"font-weight: 400;\">Como parte del portafolio de la Incubadora de Negocios INNOVO, <\/span><i><span style=\"font-weight: 400;\">Redciclach<\/span><\/i><span style=\"font-weight: 400;\"> seguir\u00e1 recibiendo apoyo para fortalecer su impacto y contribuir a hacer del mundo un lugar m\u00e1s limpio y sustentable.<\/span><\/p><p><span style=\"font-weight: 400;\">Conoce m\u00e1s en <\/span><a href=\"http:\/\/www.redciclach.cl\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">www.redciclach.c<\/span><span style=\"font-weight: 400;\">om<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f2d2e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" 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class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a81fac5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a81fac5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70805cb\" data-id=\"70805cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-021d2d1 elementor-widget elementor-widget-image-gallery\" data-id=\"021d2d1\" data-element_type=\"widget\" data-e-type=\"widget\" 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