{"id":7470,"date":"2026-11-09T09:49:51","date_gmt":"2026-11-09T12:49:51","guid":{"rendered":"https:\/\/dinem.usach.cl\/?p=7470"},"modified":"2026-11-09T09:59:10","modified_gmt":"2026-11-09T12:59:10","slug":"proyecto-del-portafolio-aurora-usach-lanza-guada-cultural-revista-digital-dedicada-al-diseno-y-las-industrias-creativas","status":"publish","type":"post","link":"https:\/\/dinem.usach.cl\/index.php\/2026\/11\/09\/proyecto-del-portafolio-aurora-usach-lanza-guada-cultural-revista-digital-dedicada-al-diseno-y-las-industrias-creativas\/","title":{"rendered":"Proyecto del portafolio Aurora Usach lanza Guada Cultural, revista digital dedicada al dise\u00f1o y las industrias creativas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7470\" class=\"elementor elementor-7470\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-793abb86 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"793abb86\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60d192ff\" data-id=\"60d192ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6e13d31d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e13d31d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2eafc02\" data-id=\"2eafc02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b3273a8 elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"7b3273a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7c92e1 elementor-widget elementor-widget-text-editor\" data-id=\"1a7c92e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Desarrollada por Guadalupe Estudio, empresa creativa vinculada al programa Aurora Usach, la publicaci\u00f3n gratuita busca visibilizar proyectos, experiencias y nuevas miradas del dise\u00f1o, la creaci\u00f3n y los territorios. La iniciativa forma parte del ecosistema de emprendimiento apoyado por la Vicerrector\u00eda de Investigaci\u00f3n, Innovaci\u00f3n y Creaci\u00f3n (Vriic), a trav\u00e9s de la Direcci\u00f3n de Innovaci\u00f3n y Emprendimiento (Dinem) e Innovo Usach.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37242768 elementor-widget elementor-widget-text-editor\" data-id=\"37242768\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Guadalupe Estudio, emprendimiento del portafolio de <\/span><a href=\"https:\/\/innovo.usach.cl\/programa-aurora-2026\/\"><span style=\"font-weight: 400;\">Aurora Usach<\/span><\/a><span style=\"font-weight: 400;\">, present\u00f3 <\/span><b>Guada Cultural<\/b><span style=\"font-weight: 400;\">, una nueva revista digital gratuita que abrir\u00e1 espacios para la difusi\u00f3n y el encuentro entre artistas, profesionales del dise\u00f1o, gestores culturales, colectivos y comunidades.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con una periodicidad trimestral, la publicaci\u00f3n propone acercar diversas experiencias creativas a nuevos p\u00fablicos, explorando las relaciones entre el dise\u00f1o gr\u00e1fico, las expresiones culturales y las identidades territoriales.<\/span><\/p>\n<p><b>Una plataforma para nuevas miradas sobre la cultura<\/b><\/p>\n<p><span style=\"font-weight: 400;\">En su primera edici\u00f3n, <\/span><b>Guada Cultural | 01<\/b><span style=\"font-weight: 400;\"> re\u00fane entrevistas, art\u00edculos, proyectos visuales y reflexiones que abordan la cultura desde una variedad de disciplinas y vivencias.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre sus contenidos destaca una entrevista a Martha Luc\u00eda Rocha de Fundaci\u00f3n Kultura Itinerante, junto con un acercamiento a la cosmovisi\u00f3n andina y la memoria popular a trav\u00e9s del trabajo muralista de Nebs Pereira.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La revista tambi\u00e9n incluye un art\u00edculo de Claudia Ochoa Garc\u00eda, fundadora de Guadalupe Estudio, sobre dise\u00f1o gr\u00e1fico como herramienta de reparaci\u00f3n, adem\u00e1s de una exploraci\u00f3n del proceso creativo detr\u00e1s de la gr\u00e1fica del disco <\/span><i><span style=\"font-weight: 400;\">Ki\u00f1ewk\u00fclei\u00f1<\/span><\/i><span style=\"font-weight: 400;\">, del m\u00fasico Waikil.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La edici\u00f3n se complementa con una galer\u00eda visual del proyecto <\/span><i><span style=\"font-weight: 400;\">Flyers for Falastin<\/span><\/i><span style=\"font-weight: 400;\">, que aborda el dise\u00f1o como una forma de expresi\u00f3n y posicionamiento, y una columna de Francisca Y\u00e9venes, de Loica Cultura &amp; Comunicaci\u00f3n, que invita a reflexionar sobre el valor de la cultura en la vida cotidiana.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con esta propuesta, Guadalupe Estudio busca generar un espacio de circulaci\u00f3n de contenidos culturales, promover el intercambio de experiencias y ampliar las conversaciones sobre el rol del dise\u00f1o y la creaci\u00f3n en la sociedad.<\/span><\/p>\n<p><b>Industrias creativas y emprendimiento desde Aurora Usach<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Guadalupe Estudio forma parte del portafolio de <\/span><b>Aurora Usach<\/b><span style=\"font-weight: 400;\">, programa de fortalecimiento de empresas creativas impulsado por el Ministerio de las Culturas, las Artes y el Patrimonio e implementado por la <\/span><a href=\"https:\/\/www.usach.cl\/\"><span style=\"font-weight: 400;\">Universidad de Santiago de Chile<\/span><\/a><span style=\"font-weight: 400;\">, a trav\u00e9s de su <\/span><a href=\"https:\/\/vriic.usach.cl\/\"><span style=\"font-weight: 400;\">Vicerrector\u00eda de Investigaci\u00f3n, Innovaci\u00f3n y Creaci\u00f3n<\/span><\/a><span style=\"font-weight: 400;\"> (Vriic), la <\/span><a href=\"https:\/\/dinem.usach.cl\/\"><span style=\"font-weight: 400;\">Direcci\u00f3n de Innovaci\u00f3n y Emprendimiento<\/span><\/a><span style=\"font-weight: 400;\"> (Dinem) e <\/span><a href=\"https:\/\/innovo.usach.cl\/\"><span style=\"font-weight: 400;\">Innovo Usach.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">El programa busca fortalecer la sostenibilidad y proyecci\u00f3n de empresas de las industrias culturales y creativas, mediante formaci\u00f3n especializada, asesor\u00edas, mentor\u00edas y oportunidades de vinculaci\u00f3n con el ecosistema.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este contexto, iniciativas como Guada Cultural permiten visibilizar la diversidad de propuestas desarrolladas por empresas vinculadas al programa y su contribuci\u00f3n a la circulaci\u00f3n de contenidos, experiencias y expresiones culturales.<\/span><\/p>\n<p><b>Conoce Guada Cultural<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La primera edici\u00f3n de <\/span><b>Guada Cultural<\/b><span style=\"font-weight: 400;\"> ya se encuentra disponible de manera gratuita. Quienes deseen conocer los contenidos de esta revista pueden suscribirse para recibir las pr\u00f3ximas publicaciones que se editar\u00e1n cada tres meses.<\/span><\/p>\n<p><b>Lee Guada Cultural | 01 y suscr\u00edbete gratuitamente <\/b><a href=\"https:\/\/guadalupestudio.cl\/guada-cultural\/\"><b>AQU\u00cd.<\/b><\/a><\/p>\n<p><b>Autor: <\/b><span style=\"font-weight: 400;\">Ignacio Vallejos Gormaz<\/span><b>\u00a0<\/b><\/p>\n<p><b>Tags:<\/b><span style=\"font-weight: 400;\"> Aurora Usach, Innovo Usach, Dinem, Vriic, Guadalupe Estudio, Guada Cultural, industrias creativas, dise\u00f1o gr\u00e1fico, cultura, emprendimiento creativo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Desarrollada por Guadalupe Estudio, empresa creativa vinculada al programa Aurora Usach, la publicaci\u00f3n gratuita busca visibilizar proyectos, experiencias y nuevas miradas del dise\u00f1o, la creaci\u00f3n y los territorios. La iniciativa forma parte del ecosistema de emprendimiento apoyado por la Vicerrector\u00eda de Investigaci\u00f3n, Innovaci\u00f3n y Creaci\u00f3n (Vriic), a trav\u00e9s de la Direcci\u00f3n de Innovaci\u00f3n y Emprendimiento [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"rttpg_featured_image_url":{"full":["https:\/\/dinem.usach.cl\/wp-content\/uploads\/2026\/11\/Noticias-1100-x-363-px.png",1100,363,false],"landscape":["https:\/\/dinem.usach.cl\/wp-content\/uploads\/2026\/11\/Noticias-1100-x-363-px.png",1100,363,false],"portraits":["https:\/\/dinem.usach.cl\/wp-content\/uploads\/2026\/11\/Noticias-1100-x-363-px.png",1100,363,false],"thumbnail":["https:\/\/dinem.usach.cl\/wp-content\/uploads\/2026\/11\/Noticias-1100-x-363-px-150x150.png",150,150,true],"medium":["https:\/\/dinem.usach.cl\/wp-content\/uploads\/2026\/11\/Noticias-1100-x-363-px-300x99.png",300,99,true],"large":["https:\/\/dinem.usach.cl\/wp-content\/uploads\/2026\/11\/Noticias-1100-x-363-px-1024x338.png",1024,338,true],"1536x1536":["https:\/\/dinem.usach.cl\/wp-content\/uploads\/2026\/11\/Noticias-1100-x-363-px.png",1100,363,false],"2048x2048":["https:\/\/dinem.usach.cl\/wp-content\/uploads\/2026\/11\/Noticias-1100-x-363-px.png",1100,363,false],"psacp-medium":["https:\/\/dinem.usach.cl\/wp-content\/uploads\/2026\/11\/Noticias-1100-x-363-px-500x363.png",500,363,true],"rpwe-thumbnail":["https:\/\/dinem.usach.cl\/wp-content\/uploads\/2026\/11\/Noticias-1100-x-363-px-45x45.png",45,45,true]},"rttpg_author":{"display_name":"admin_dinem","author_link":"https:\/\/dinem.usach.cl\/index.php\/author\/admin_uie\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/dinem.usach.cl\/index.php\/category\/noticias\/\" rel=\"category tag\">NOTICIAS<\/a>","rttpg_excerpt":"Desarrollada por Guadalupe Estudio, empresa creativa vinculada al programa Aurora Usach, la publicaci\u00f3n gratuita busca visibilizar proyectos, experiencias y nuevas miradas del dise\u00f1o, la creaci\u00f3n y los territorios. La iniciativa forma parte del ecosistema de emprendimiento apoyado por la Vicerrector\u00eda de Investigaci\u00f3n, Innovaci\u00f3n y Creaci\u00f3n (Vriic), a trav\u00e9s de la Direcci\u00f3n de Innovaci\u00f3n y Emprendimiento&hellip;","_links":{"self":[{"href":"https:\/\/dinem.usach.cl\/index.php\/wp-json\/wp\/v2\/posts\/7470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dinem.usach.cl\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dinem.usach.cl\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dinem.usach.cl\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dinem.usach.cl\/index.php\/wp-json\/wp\/v2\/comments?post=7470"}],"version-history":[{"count":10,"href":"https:\/\/dinem.usach.cl\/index.php\/wp-json\/wp\/v2\/posts\/7470\/revisions"}],"predecessor-version":[{"id":7481,"href":"https:\/\/dinem.usach.cl\/index.php\/wp-json\/wp\/v2\/posts\/7470\/revisions\/7481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dinem.usach.cl\/index.php\/wp-json\/wp\/v2\/media\/7482"}],"wp:attachment":[{"href":"https:\/\/dinem.usach.cl\/index.php\/wp-json\/wp\/v2\/media?parent=7470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dinem.usach.cl\/index.php\/wp-json\/wp\/v2\/categories?post=7470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dinem.usach.cl\/index.php\/wp-json\/wp\/v2\/tags?post=7470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}